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| − | {{DISPLAYTITLE:<p dir="ltr" style="margin-top: 0pt; margin-bottom: 3pt; line-height: 1.38;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 30pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">How To Create An Effective b2b Lead Generation Strategy</span></span></p><p><br style="font-size: 14px; font-weight: 400;"></p>}}<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:3pt;"> </p> | + | {{DISPLAYTITLE: Category:New Getting Started}}<p> Convexicon Software Solutions India ( P) Ltd has been awarded as the best Solution providing company for monitoring of Solid Waste in India. We are an IoT Company specializing in offering Urban Governance Solutions to various Government Sectors across the globe. One of our such solution is GPS- GIS- RFID based Smart Solid Waste Management which has been deployed in around 13 cities of India.</p> |
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| − | <h2 dir="ltr" style="line-height:1.38;margin-top:18pt;margin-bottom:6pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 20pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction</span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:624px;height:567px;"><img height="567" src="https://lh5.googleusercontent.com/bhAeZOuj_XGTznUrwBb2cPKSB85Mr7M55wqzONl8tNPbNawm6XRGnXzOynKx8FK37vwTSbZoaAWnvUMI69f9g3zgPzSk3vQ8CYzljDLKf3nPIth0Wb2FjVfRlIG0BSFVfp9w792eK306Kii8EkAEBPE" style="margin-left:0px;margin-top:0px;" width="624" /></span></span></span></h2>
| + | <p><a href="https://www.convexiconindia.com/">Convexicon India</a> provides first rate fleet management solution across the globe. We have been successfully providing GPS based vehicle tracking solution to Government organisations and private clients alike since more than a decade. Our solution includes but is not limited to location tracking, Driver Behaviour monitoring, Fuel monitoring, Vehicle health monitoring & operations automation etc.</p> |
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Are you looking for ways to improve your business-to-business (B2B) lead generation strategy? If so, you’re in the right place. In this article, we’ll share five actionable tips that will help you create an effective </span><a href="https://www. tlminsidesales.com/ lead-generation"><span style="font-size: 11pt; font-family: Arial; color: rgb(17, 85, 204); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> B2B lead generation strategy</span></a> <span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">.</span></span></p> | |
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">generating leads can be a challenging task, especially if you’re a B2B company. However, by following the tips we’ll share in this article, you can streamline your lead generation process and increase your conversion rate.</span></span></p>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Before we dive into our five tips, let’s first take a look at what B2B lead generation is and why it’s important.</span></span></p>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">What is B2B Lead Generation</span></span></p>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><a href="https://www.tlminsidesales.com/lead-generation"><span style="font-size: 11pt; font-family: Arial; color: rgb(17, 85, 204); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">B2B lead generation</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> is the process of identifying and establishing connections with prospective customers, who might be interested in what your business offers. Lead generation typically involves using online and offline tactics to engage with potential customers. The end goal is to successfully convert prospects into paying customers. Lead generation is an important part of the B2B sales process, as it helps build relationships with prospects. By creating relationships with prospects, you can foster trust and loyalty and build a deeper relationship with them. Lead generation is also important because it increases your chances of success. If your lead generation strategy is effective, you’ll have a higher conversion rate, which means more sales and more revenue for your business.</span></span></p>
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| − | <h3 dir="ltr" style="line-height:1.44;margin-top:5pt;margin-bottom:5pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 20pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The b2b Buyer’s Journey</span></span></h3>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:624px;height:353px;"><img height="353" src="https://lh3.googleusercontent.com/G2wwme0Fv1DJsnvic-3i03NTqQV0IsrHSKZmtzTLBwMqT9F_XwWovTq_3ayZGVxnNlFvKr28dwQmMDk71Ecc8iO5INtXWS7qi7tlVg5WpHnGe6BqoLur6iyvi9HpT2zuw7nngtF5hqIrz38oxqP3Q7Q" style="margin-left:0px;margin-top:0px;" width="624" /></span></span></span></p>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Before you start creating campaigns for </span><a href="https://www.tlminsidesales.com/lead-generation"><span style="font-size: 11pt; font-family: Arial; color: rgb(17, 85, 204); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">B2B lead generation</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">, it’s important to understand the buyer’s journey and what the journey looks like for your target audience. The b2b buyer’s journey is the process by which prospects become aware of a product or service and learn how it can meet their needs. It’s important to understand where and how your prospects “enter” your funnel, so you can create content and campaigns that are tailored to their needs. For example, if you’re targeting C-level executives in the corporate world, you knew that you would need to target them through more formal content, such as whitepapers. If you’re targeting small business owners, you may need to create more personalized content, such as case studies. Once you’ve identified the buyer’s journey for your target audience, you can create content and campaigns that will engage them and help them progress through their journey.</span></span></p>
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| − | <h3 dir="ltr" style="line-height:1.44;margin-top:5pt;margin-bottom:5pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 20pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Crafting Effective b2b Lead Magnets</span></span></h3>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:624px;height:635px;"><img height="635" src="https://lh3.googleusercontent.com/xadxG50A3b64WFuNX456hUVt_lZVW0iGYWgsf6hAYV6qQ-zNFgviHdFVQJbVqKhmPVVX2LNuHFSCJhbSudA8BI6A3AxmHYUoremKdRmJaubBxnYtWp-qE38Xp4EOC0J6UPYK2Gt6TMNJ-KpYPqQSrlM" style="margin-left:0px;margin-top:0px;" width="624" /></span></span></span></p>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">A lead magnet is a content or an offer used to entice leads and draw them further into your sales funnel. For B2B companies, lead magnets can be used to generate leads by providing valuable content in exchange for a lead’s information. Common lead magnets used by B2B companies include case studies, product demos, eBooks, webinars, and more. When crafting effective lead magnets, it’s important to create content that’s high-value and relevant to your target audience. Your lead magnets should encourage leads to take action and give you their information. Additionally, you should make sure your lead magnets are easy to access and consume. Make sure the process is simple and straightforward.</span></span></p>
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| − | <h3 dir="ltr" style="line-height:1.44;margin-top:5pt;margin-bottom:5pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 20pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Building a Lead Generation Machine</span></span></h3>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:624px;height:416px;"><img height="416" src="https://lh5.googleusercontent.com/vA6vrPF0OPaDxSklHjo-BdF0z5r9l62lQxgsVQ2hU12e0C1XkUhrTsKMHcVF0nekdzHdaifjgdRMdVcEnH2l_HYMRUV8806DtIKUbRjKPFzMwYyZtV1VCsczFUgGIuQ6znN4vACTSgXfaAm3rqN5s4Q" style="margin-left:0px;margin-top:0px;" width="624" /></span></span></span></p>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Now that you’ve created a lead magnet and identified the buyer’s journey, it’s time to build a lead generation machine. To do this, you’ll need to develop separate campaigns for each stage of the funnel. For example, you may want to create an awareness campaign for the top of the funnel, a consideration campaign for the middle of the funnel, and a conversion campaign for the bottom of the funnel. Each of these campaigns should be tailored to the interests and needs of your target audience. Additionally, you should test each campaign to see which tactics are working and which ones aren’t. It’s also important that you track the data from your campaigns and analyze it to better understand where your leads are coming from and which tactics are most successful. By tracking and analyzing the data, you can optimize your campaigns and make more informed decisions.</span></span></p>
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| − | <h3 dir="ltr" style="line-height:1.44;margin-top:5pt;margin-bottom:5pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 20pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Conclusion</span></span></h3>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:624px;height:416px;"><img height="416" src="https://lh5.googleusercontent.com/yQyt5kO-ZTGrwM9cpcSlLTR_BR4G10Fsv93TeRumNt0kwtf0wQjJK-3vdrW6qsx3TmlWBZvvCxTbT9gqLHsT-4b_1IMuZovPzYKcV4wypUNch4_WNiBVxycWptr_DTOqorVy3tG4G-6iph4BbhMjtI0" style="margin-left:0px;margin-top:0px;" width="624" /></span></span></span></p>
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| − | <p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0334177a-7fff-51d1-16d6-5ada1f05f9d9"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Creating an effective </span><a href="https://www.tlminsidesales.com/lead-generation"><span style="font-size: 11pt; font-family: Arial; color: rgb(17, 85, 204); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">B2B lead generation</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> strategy can help you generate more qualified leads and increase your conversion rate. By following the tips we’ve shared in this article, you can streamline your lead-generation process and build a successful lead-generation machine. To start, identify the buyer’s journey and create content and campaigns that are tailored to the needs of your target audience. Then, develop lead magnets and campaigns for each stage of the funnel. Finally, track and analyze the data from your campaigns to make informed decisions. With these steps, you can create an effective</span><a href="https://www.tlminsidesales.com/lead-generation"><span style="font-size: 11pt; font-family: Arial; color: rgb(17, 85, 204); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> B2B lead generation</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> strategy that will help you generate more qualified leads and increase your conversion rate.</span></span></p>
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Convexicon Software Solutions India (P) Ltd has been awarded as the best Solution providing company for monitoring of Solid Waste in India. We are an IoT Company specializing in offering Urban Governance Solutions to various Government Sectors across the globe. One of our such solution is GPS-GIS-RFID based Smart Solid Waste Management which has been deployed in around 13 cities of India.
