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These Websites Aren't as Dirty as They Sound
A business faces plenty of challenges when creating a new presence on the Web. Some are obvious: registering a domain name; selecting effective website technology; creating the website; getting found in Google searches; and adding great content that site visitors will find valuable.
These Websites Aren't as Dirty as They Sound Part 2
Some website owners seem to intentionally choose website names that have only a marginal relationship to their brands. With a nudge and a wink, they may be hoping the provocative name will drive additional traffic to their sites.
But getting more traffic from a name that doesn't accurately represent the site can bring more problems than benefits. Yes, the company will probably see a significant increase in website traffic -- but that traffic isn't likely to convert to sales.
Have you ever wondered if any great sites exist beyond Google? Yes, they do. Google relies on specialized software programs -- or spiders, as they're called -- to index sites. Sometimes technology blocks Google's spiders, or a site owner will go out of the way to ensure the site is not categorized by Google.
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