Comments on: Reluctant Salesperson: Tale #591 http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/ AboutUs.org is creating an editable guide to websites Tue, 24 Nov 2009 10:32:32 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: TedErnst http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/comment-page-1/#comment-77 TedErnst Fri, 27 Jun 2008 22:23:37 +0000 http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/#comment-77 I've often wondered about that idea of AboutUs generating warmer leads for businesses. It's one of those things that seems like it should be true. I really like the way you frame the issue. I’ve often wondered about that idea of AboutUs generating warmer leads for businesses. It’s one of those things that seems like it should be true. I really like the way you frame the issue.

]]> By: John Slocum http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/comment-page-1/#comment-76 John Slocum Tue, 24 Jun 2008 13:51:44 +0000 http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/#comment-76 Ted, I think perhaps Bill Gates misled us a little with a remark attributed to him to the effect that: " the Internet is Free." In my experience you can spend a modest amount of time and funds for your Internet venture with a variable range of results, from zero to a very high amount. You can also spend much more and not improve on those results. Thus for me, I can become numb to the plethora of pitches out there to get me ranked No. 1 in Google. What I think I need are Better Quality hits (warmer leads) to pages that are sticky to where appointments with real people and sales take place. What I like about your article approach is that a prospect can learn about our team's services and approach to the real estate business and either "warm up" to us and visit our main site or, move on with their research. The added benefit of better visibility with Google is certainly a plus. For your business, I think you are probably generating warmer leads, and learning to work those leads. There will always be some calls that seem cold, no matter how sunny it is (finally!) in Portland / Vancouver and especially if the price of gas jumped another 10 cents overnight! Ted, I think perhaps Bill Gates misled us a little with a remark attributed to him to the effect that: ” the Internet is Free.” In my experience you can spend a modest amount of time and funds for your Internet venture with a variable range of results, from zero to a very high amount. You can also spend much more and not improve on those results. Thus for me, I can become numb to the plethora of pitches out there to get me ranked No. 1 in Google. What I think I need are Better Quality hits (warmer leads) to pages that are sticky to where appointments with real people and sales take place.

What I like about your article approach is that a prospect can learn about our team’s services and approach to the real estate business and either “warm up” to us and visit our main site or, move on with their research. The added benefit of better visibility with Google is certainly a plus.

For your business, I think you are probably generating warmer leads, and learning to work those leads. There will always be some calls that seem cold, no matter how sunny it is (finally!) in Portland / Vancouver and especially if the price of gas jumped another 10 cents overnight!

]]> By: Ted Ernst http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/comment-page-1/#comment-75 Ted Ernst Fri, 20 Jun 2008 16:40:18 +0000 http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/#comment-75 Thanks, John. We're only calling people that gave us their info on AboutUs.org and clicked a button that said "I want more info". So why does it still seem so cold so much of the time? Thanks, John. We’re only calling people that gave us their info on AboutUs.org and clicked a button that said “I want more info”. So why does it still seem so cold so much of the time?

]]> By: John Slocum http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/comment-page-1/#comment-74 John Slocum Thu, 19 Jun 2008 22:52:17 +0000 http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/#comment-74 I know when selling real estate here in Vancouver Washington, most folks don't like a cold call. The warmer you can make that first call, the better your success rate should be. I think as well, as I believe Seth Godin says, get us your constituents to spread the word for you to help make that first call a warm one! Good Hunting! John I know when selling real estate here in Vancouver Washington, most folks don’t like a cold call. The warmer you can make that first call, the better your success rate should be. I think as well, as I believe Seth Godin says, get us your constituents to spread the word for you to help make that first call a warm one!

Good Hunting!

John

]]> By: TedErnst http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/comment-page-1/#comment-72 TedErnst Tue, 27 May 2008 14:40:16 +0000 http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/#comment-72 Thanks for your comment, John. Could you say more about what you mean? I'm not quite getting you. Thanks! Thanks for your comment, John. Could you say more about what you mean? I’m not quite getting you. Thanks!

]]> By: John http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/comment-page-1/#comment-73 John Tue, 27 May 2008 10:20:25 +0000 http://blog.aboutus.org/2008/05/23/reluctant-salesperson-tale-591/#comment-73 Your idea is good about the writing articles. However you need to find a way to make it more scalable imo. Try to make the service about giving control to the advertiser/ pr representative. This way you won't have to answer the phone all day. My 2 cents Your idea is good about the writing articles.

However you need to find a way to make it more scalable imo.

Try to make the service about giving control to the advertiser/ pr representative.

This way you won’t have to answer the phone all day.

My 2 cents

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