Long ago I though AboutUs was going to be really focused on making the world a better place, but it seems that over an evolutionary time it has gravitated to being a glorified “search engine optimization” service, as if getting to the top of Google’s search results would make a really positive impact. (I suspect some of this drifting from the earlier stage “do good” causes had to happen as a typical course of business maturity, because early stage risk investors wanted to see some money being generated).

At its core SEO is really about trying to get noticed as one needle in a haystack of all manner of other entities seeking to gain equal notice by the masses. So let us try a little experiment to see how well all this “SEO” technology stuff really does to gain such mass recognition, and make something important happen.

Right now we can make a prototype straw for developing countries, and emergency situations (such as the recent earthquake in China), and heck, even for use at your own house.

I give you a glass of salt or fresh water that is polluted. You drink from the straw and into your mouth goes purified fresh water. The same technology can be scaled up to produce more energy efficient water purification, or desalination plants.

This could make the world a better place, don’t you think? So why not donate a few dollars to an entity you can initially trust, like AboutUs, so that we can actually get this into a mass production mode rather than its current lab scale experiment. AboutUs can hold your cash until they have verified we are not scam artists, rather the real deal.

With all the SEO horse power and expertise in the back rooms of AboutUs, I wonder how much mass recognition will be generated for our need to gain broader awareness?

Will we make some profit in the process? You bet, we have to feed our own families. Would we like to share some of that profit with AboutUs for helping us to gain the needed recognition? You bet.

Doesn’t AboutUs want to create more and novel profit centers? What’s so bad about taking a cut as the service provider, if you can use your SEO expertise to help others raise money for worthy endeavors?