Let your expertise flow to new audiences. Photo courtesy of vl8189 on Flickr.
You know you need high-quality content on your website if you want to engage customers and rank well in search results. Once you’ve taken the time to create great articles and blog posts (and it sure does take time!), make the most of that content by getting it out to the social networks.
You can learn how to do this in our new article, Cascade Content for SEO. We offer an outline for promoting your content to wider audiences, and include some examples, including some great cascading work by New York-based fashion site Refinery29.com.
Apart from sharing your expertise with new people, and persuading them to visit your site, cascading your content can earn you retweets, comments, “likes” and posts. These social signals help your SEO, which in turn can help your site rank higher in search engines, bringing even more new people to your site.
This new article joins the 100+ other pieces about SEO and Internet marketing in the Learn section of AboutUs.org. All our articles are written for business owners and marketers in small companies, and they’re easy to understand, even if you’re just starting to market your business on the Web.
Is there a topic you’d like us to cover? Do you have some Web marketing expertise of your own to share? Let us know: Editor@AboutUs.org.
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{ 9 comments… read them below or add one }
You’re right…It does take time. But the results are always going to be better than using most of the automated stuff out there.
This is THE thing. There are only so many words you can use regarding any subject at any one time and to use those efficiently is a problem that has been taking up a lot of my time recently.
Without duplicating content you can still make sure that everyone gets a slice of it – and the image that the word cascading conjours up is perfect!
The finesse varies from sector to sector but the basic issue remains the same. And surprisingly I have found that a human is at the heart of it rather than a little bit of code!
And that human is you.. or me… or possibly the bloke down the pub… but it is definately one of us.
Simon
http://www.theatrebreaks.co.uk
Simon, thanks for your comment. Here at AboutUs, we often talk about how easy it is to pick out individually written tweets from the auto-generated ones. It really is that “human at the heart” – the individual personality that’s so quick to recognize and connect with.
I have a made it mandatory for my employees to social market every new blog post and page to at least 3 to 4 social networking sites. It has done wonders for our business and has brought in many new clients.
How to optimize the cricket blog using SEO? There are lot of other blogs/sites for cricket, how to compete with them?
Anand, you can indeed compete through a well-devised content strategy. This is actually a service we provide at AboutUs, so if you’re interested in learning more about that, you can email me: Aliza@AboutUs.org.
John, that sounds like it’s working well for you. Do you keep close control over the content of your employees’ social posts? I’m sure many of our readers would love to know more about that.
It´s true that the content of your website is an essential aspect of SEO but you have to do other things also like niche backlinks, directory submissions, on page (title,h1,h2,h3, description, meta keywords), etc.
It is right…It does take much time. But the results are always going to be better than using most of the automated stuff on twitter. To write creative messages makes more sense.