Making and sharing video is easier than ever. If you’re a small business, startup, or lone entrepreneur with a shoestring budget, producing your own marketing videos is a great way to reach more customers without laying out an excess of cash. We’ve compiled some tips for you to keep in mind while planning and filming your videos – Read Aliza Earnshaw’s article, and watch our own self-produced video about, well, video!

Click to view "Video Marketing 101... in a video!" on YouTube.

You know Facebook is a great way to help people find your company and website. Perhaps you’ve read Emily Widle’s article on creating a great Facebook landing page for first-time visitors, and want to make one yourself – but you you’re frustrated, because you don’t know HTML.

Mark Dilley is here to help you. He heard from a few business owners who use AboutUs.org after we published Emily’s article – folks who told us they’re not proficient in HTML, and pointed out that most small business owners probably aren’t, either. Mark did a little research and found PageModo, which he used to create an AboutUs landing page on Facebook – without having to use any HTML.

Now we’ve added Mark’s step-by-step guide to creating a Facebook landing page with PageModo to the Learn section of AboutUs.org. Read Mark’s article, A Facebook Landing Page Without HTML, and you’ll soon have your own custom greeting for newcomers to your Facebook page.

You’ll find tips on all kinds of Internet marketing and SEO (search engine optimization) topics in our Learn articles – and they’re free. If there’s a topic we haven’t written about yet, and you think we should, let us know: Editor@AboutUs.org.

None of us like to think we’re failing at anything, let alone something that looks as simple as Twitter or Facebook. But if you’re tweeting and updating your little heart out, and getting no extra website traffic or sales, it’s time to figure out what’s not working.

Joel Lumsden, an account manager at Edinburgh, Scotland-based Internet marketing firm Attacat, outlines the five most common reasons why social media activity fails to bring more business in his article, 5 Social Media Fails. With gentle humor, Joel outlines not just the mistakes, but also the remedies that can set you on the path to social media success.

You can get tips on all kinds of Internet marketing, and on search engine optimization, from the experts who write for the Learn section of AboutUs.org. Browse through our articles on SEO, local marketing, link building and a wealth of other topics, and let us know if there’s a new topic you’d like us to cover: Editor@AboutUs.org.

Drink Link Juice! Can created by SEOmoz

Adam Melson of SEER Interactive tells you how to squeeze all the link juice you can from older pages on your website in his new article, Quick SEO Fixes for Internal Links. Adam’s advice comes out of long experience, and best of all, his tips are easy to act on.

Offering the best Internet marketing and search engine optimization (SEO) advice and tools for business owners is our mission at AboutUs. You’ll find articles on a wide range of Web marketing and SEO topics – all written in clear, jargon-free English – in the Learn section of our site. Let us know if there’s a topic you’d like us to write about next: Editor@AboutUs.org.

Fit for consumption
outside of the Web

If your website has suffered a recent decline in site visits and search engine rankings, you’re probably aware of Google’s recent algorithm update – and you want to do know what to do about it.

We’re here to help. Kristina Weis offers a complete tutorial for website owners on Google’s Farmer update, as it’s affectionately (!) known among search engine optimization (SEO) pros. The update was intended to downgrade content farms in search results – and it has – but some website owners feel their sites have been unfairly and inadvertently punished, too.

Read Google’s Farmer Update: What You Need to Know to learn how to check whether your website was affected by the recent algorithm change, and how to make sure your site is valuable enough to rank well in search results.

Kristina’s article is the most recent addition to the Learn section of AboutUs.org. That’s where you’ll find a large selection of articles for business owners about many different Internet marketing and SEO topics. They’re all written in jargon-free, plain English so you can use the information right away.

Is there a Web marketing topic you’d like to learn about? Do you have some expertise to share with our readers? Contact us: Editor@AboutUs.org.

Video is an increasingly popular way to get and share information on the Web. It’s also a good way to attract new people to your website. If you publish an engaging video on YouTube or other sharing sites, it can persuade people who haven’t heard of you to click over to your site and learn more.

Scott Olson, the creator of video interview website FounderBuzz.com, uses Skype and other tools to record video interviews with entrepreneurs and company founders, no matter where they’re located. Scott saves time and money, and his interview subjects find Skype convenient and easy.

You can read detailed instructions for using Skype with video editing tools in Scott’s new article, Record Video Interviews with Skype. As always, Scott guides you through his tried-and-true process, and provides links to the tools he uses.

Scott’s new article on making online videos is the latest addition to the Learn section of AboutUs.org, where we offer dozens of articles about Internet marketing and search engine optimization, written in language that any business person can understand. We love providing the articles that you want, so let us know if there’s a topic you’d like us to cover. Got some Web marketing expertise of your own to share? Contact us: Editor@AboutUs.org.

Amanda Gagnon cites this Nielsen report in "Email Marketing, Meet Social Media."

The explosion of activity on social media sites like Twitter and Facebook has some marketers worried that social is grabbing people’s attention away from their email inboxes. If you’ve invested time and creativity in developing a good regular newsletter for your customers and other audiences, you’re probably wondering what you should do about social.

Amanda Gagnon of AWeber Communications tells you how to use the social media to get more people subscribing to your email newsletters in her new article, Email Marketing, Meet Social Media. Amanda’s suggestions will show you how to make sure each of your outreach efforts supports the rest.

Amanda’s piece on integrating email marketing with social media is the most recent contribution to the Learn section of AboutUs.org. That’s where you’ll find dozens of articles on many aspects of Internet marketing for small business owners, including search engine optimization (SEO), marketing for local businesses, and more. If there’s an Internet marketing topic you’d like us to cover, let us know: Editor@AboutUs.org.

If you’re like most people, you feel good when you teach yourself how do something challenging. That’s how Scott Olson felt when he learned how to embed his company logo into the video interviews of entrepreneurs that he shares on his website, FounderBuzz.

You can learn from Scott by reading his article for AboutUs.org, How To Add Your Logo to Your Video. Scott uses iMovie from Apple, but his step-by-step instructions should help with most video editing programs.

Scott’s article is the latest addition to the Learn section of AboutUs.org, where we publish articles for business owners about all aspects of Internet marketing. Is there a topic you’d like us to cover? Do you have Web marketing expertise you’d like to share with other people? Email us: Editor@AboutUs.org.

Facebook Landing Page for Pegasus Lighting

You may already have a Facebook page you use to update and chat with your customers -and potential customers. But did you know you could create a custom landing page for first-time visitors?

Emily Widle, an e-commerce marketing specialist at online lighting store Pegasus Lighting, shows us the benefits of a Facebook landing page –  and how to create it – in two articles:

• A Facebook Landing Page Engages New Visitors
• How To Create a Facebook Landing Page

Emily offers great examples of Facebook landing pages that turn newcomers into fans in her first article. You’ll find clear instructions for making your own Facebook landing page in her second article.

Emily’s pieces are the latest addition to the Learn section of AboutUs.org, where we publish articles for business owners on all aspects of Internet marketing.

Surf on over to Learn, browse through, and let us know if there’s a topic you’d like us to cover. Got Web marketing expertise you’d like to share with business owners? Let us know: Editor@AboutUs.org.