Revision as of 02:39, 9 December 2010

Use the Web to Grow Your Business

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You've got a business to run. You don't have time to become an online marketing expert, but you know you should be using the web to grow your business. We're here to help you learn how.

Recent Articles:

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Articles about:

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 | ArticleName = Web Browser Testing Makes Your Site Look Right
 | ArticleSummary = There’s nothing worse than spending time and money on designing a website, only to discover that what looks great in the Firefox web browser doesn’t look right at all in Safari or – gasp – market-leading Internet Explorer.
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-| ArticleName = Find an Expert on the Social Web
-| ArticleSummary = It’s time already. You need to hire an outside expert - in fact, you needed one last week. Maybe it’s a web designer who really knows usability, or a human-resources development consultant, or perhaps a public relations and marketing firm. Most business people automatically turn to their business network to find the expert they need. But you may need expertise that no one else in your network has hired lately.
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 | ArticleName = Google Instant Changes Local Search SEO
 | ArticleSummary = Once again, Google has moved the proverbial goal post by announcing its newest search engine feature, Google Instant. And website owners will need to get very savvy with their search engine optimization if they want to score. What is It? Google Instant displays search results as you type, in real time, making searches more interactive and immediate. As you type, Google Instant updates search results, instantly.
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-| ArticleName = Guest Blogging for Online Visibility
-| ArticleSummary = Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website.
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 | ArticleName = Keyword Research Is Key to Online Success
 | ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords.
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-| ArticleName = Track Your Social Presence
-| ArticleSummary = Every online marketing advice site is telling you to get active on Twitter, Facebook and other social sites. It's great advice, but there's one big problem: How do you track all this activity? Fortunately, people with deep experience in social media marketing have picked through the myriad tools available for tracking your social reach. We offer a list of recommended tools to help you get started - many of them free.
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 | ArticleName = Get Good Backlinks
 | ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords.
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-| ArticleName = Track Your Marketing in Google Analytics
-| ArticleSummary = If you have access to the code on your website and are comfortable with basic HTML, getting started with Google Analytics is relatively easy. What's less easy is getting used to the sheer mass of data in Google Analytics. What should you be looking at, and how do you move from data collection to actions that will improve your business?
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 | ArticleName = Get Your Website Indexed
 | ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site.
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-| ArticleName = Writing Good PPC Ads
-| ArticleSummary = Learning to write good pay-per-click (PPC) ads is much like learning a foreign language. First you need to study the fundamental rules. Then you need to practice. And to get really fluent, you need to test your copy in the real world, to see how the people you want to communicate with respond.
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Revision as of 02:39, 9 December 2010

Use the Web to Grow Your Business

Resources