You’ve seen the ads next to search engine results, and you’d like your company to be there. Could pay per click ads help your business?
Make an educated choice with some help from Hallie Janssen. Her article explains the difference between organic search engine results and paid ads, and how to use both for maximum effect. She also compares return on investment for search engine optimization and paid ads.
Hallie is vice president of Anvil Media, a search marketing firm that’s earned a national reputation for its expertise. Anvil has worked with companies as diverse as gourmet potato chip maker Kettle Foods, bookstore chain Borders, sustainable design firm BOORA Architects and electronic design software company Mentor Graphics Corp.
SEO vs. PPC is the newest article in our growing library of resources for business owners. Take a look at the Learn section of AboutUs.org to discover more guidance from experts who want to help you grow your business on the web.
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